Read more about the article Fashion and Fur
The history of fur and fashion runs deep in North America. October 1953 issue of Vogue.

Fashion and Fur

The End of the Old Fur TradeThe development of fur farms at the close of the 19th century was perhaps the most revolutionary change in North America’s fur industry, and fashion played a significant role in that change. Beaver pelts had been the…

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Read more about the article Horlick’s Malted Milk Company
Official letterhead of what was then known as the Horlick’s Food Company, 1895.

Horlick’s Malted Milk Company

Founded in 1873, under the name “J & W Horlick Company,” the Horlick’s Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms: from…

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Read more about the article The Father of Malted Milk
William Horlick, the father of malted milk, in Racine, Wisconsin, c. 1910. Photograph courtesy of the Wisconsin Historical Society, Image ID: 23698

The Father of Malted Milk

William Horlick was born on February 23, 1846 to James and Priscilla Horlick in the village of Ruardean, Gloucestershire, England. In 1869, William made his first voyage to the United States to visit his distant uncle, Joseph A. Horlick of Racine, Wisconsin.…

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Read more about the article Milwaukee: The Bowling Capital of America
American Bowling Congress tournament in Milwaukee, Wisconsin, c. 1905. Photographer unknown.

Milwaukee: The Bowling Capital of America

Bowling evolved in the mid-nineteenth century United States from imported European games like the German kegling. Beginning with clubs in eastern U.S cities, bowling grew in popularity and spread to the Midwest—particularly cities like Milwaukee—as German-Americans migrated across the continent. Bowling was often…

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Read more about the article Whitefish Bay Urbanization
Milwaukee, 1872 (Image courtesy of the Wisconsin Historical Society).

Whitefish Bay Urbanization

In the late 1800s, meatpacking, wheat processing and brewing industrialization boomed in Milwaukee. This increase of manufacturing attracted workers from all over the country to move to Milwaukee. In fact, from 1870-1900, Milwaukee’s population quadrupled. Milwaukee's housing infrastructure couldn't support this drastic…

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Read more about the article Becoming the Dairy State
A woman runs the milking operation at the G.L. Hamon dairy farm, Juda, Wisconsin, circa 1929. Image courtesy of Wisconsin Historical Society, image ID 24439.

Becoming the Dairy State

The Decline of WheatFrom 1840 to 1880, Wisconsin produced about one-sixth of the nation’s wheat. But soil depletion, insect infestations, plant disease and competition from other states lowered Wisconsin yields and eroded profits. By 1880, wheat supremacy had passed westward to Minnesota…

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