Founded in 1873, under the name āJ & W Horlick Company,ā the Horlickās Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms: from simple powdered malted milk, to special tablets called ādiastoidsā (after the diastatic enzymes that break starches down into sugar).